Friday, February 20, 2009

Northern Voice '09 Live Blog four...afternoon


Not a live-blog, this one. Left-over notes from yesterday.

In the afternoon, I sat in on Brett McFarland addressing branding: brand interest, brand indifference and how often branding doesn't mean anything, beyond regurgitating 'Free Dumb'.

He talked about how old school brands so often didn't know their audience and lacked conviction. He noted that brand identity is not a thing, but instead a bundle of meaning that is out of your control. Some very interesting thoughts.

After that, I got a chance to listen to Bruce Sharpe who talked about adding audio and video to blogs. And then onto PhotoCamp -- a great afternoon!


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